I’ve been trying to hire a landscaper for a couple of years now. I’ve used some “one-man” show style operations in the past but am looking for a professional outfit. I wonder if others have followed the same customer journey as me.
I am in my mid-30s, have the disposable income, am physically and technically capable, and even have the appropriate equipment in the shed. I have fought a sense of guilt for the past 5 years about hiring someone to take care of our yard. I also feel a lot of anxiety about our yard. I am not proud of it. Sometimes it is the first thing that I think about when I wake up. I am really paying someone to fix that. I don’t have the time to devote to the yard to come up with the result that I am after.
Like other old-school style “trades” businesses, it is not that easy to buy this service. It requires getting in touch with someone (no easy task in our area), having someone come out to price it, maybe getting a second and third number to make sure you are getting an honest look, and eventually hiring someone. Maybe they cut the lawn 2 weeks from today? To some of these folks, you can be made to feel like a bother (even though you are trying to give them your hard fought dollars to provide a service that they advertise). These are fixable problems.
- Pay someone (maybe a spouse) to respond to inquiries in 5 minutes or less on the preferred channel of the customer. Use a chat tool on your website.
- Be able to estimate to +- 5% during the first chat. Ask for pictures and measurements, and offer a price NOW.
- Read a couple articles about selling so that you can close someone on the first call.
People like me are waiting to be closed.
Carrot Cake 