What is it about….

Finding a new song or band on Spotify that grabs you? Is there a more satisfying feeling of discovery? And what is it about a song that can crack your heart open?

This week, while doing some paperwork, I opened up spotify and worked my way through some of the “Because you liked…..” section. I stumbled upon the band “Pressing Strings”. Two of their songs rocked me. Maybe you can guess which ones.

What’s even more interesting from a marketing perspective is that I somehow got to a spot that let me search for live shows by the band. I saw that they were coming to Cambridge and bought two tickets. The show is on a Friday at 10pm. I am usually in bed at 10pm on Fridays. In one week, I went from not knowing that this band existed, to a couple of car rides with tears in my eyes, to a date to go see them live. I wonder if they know that this happens. What a world…