Building excellent small restaurants in towns that need them. If in your town, someone opened a restaurant that served ONLY spicy chicken wings and cheeseburgers, would that pique your interest?
What if they made the most delicious wings and cheeseburgers that you have ever tasted? What if they focused on the smallest little tweaks to continue to make those two products better and better and better?
I proposed this question to someone yesterday and they took it even farther. What would that do for the restaurant? Think about the relationship that you could build with sellers of chicken and beef. Think about inventory control. Think about the freedom of having that discipline. You would be saying to your neighborhood, “we made this for you. If you want something else, you should go somewhere else. But for people who care about chicken wings and cheeseburgers (people like us) and quality and hospitality, this is your spot.
Carrot Cake 