Famous book by Seth Godin. I find that it lends itself well to Audible on the road. I did a similar listen to Zero to One by Peter Thiel.
If you click the chapters button, you can bounce around and mix and match sections. Doesn’t work well for fiction or anything that needs to be read from start to finish.
I have found that I am getting deeper into books that I may have quit sooner. Instead of running out of gas during the time when you say “ok, I get it, do I really need to go further,” you can jump ahead of the part that has you bogged down and keep moving. There are probable gems in there that you would have otherwise missed.
Carrot Cake 