Blacksmith, SetList, Draft

These are potential names for the new venture that we are staring. Do any of these grab you? Maybe with some context…a story…

I started a company a few years ago, and we have gained some traction. We are a professional group and have raised a couple of small rounds. We have been working out of a WeWork space since our inception. We think it is time to “graduate” into a proper space of our own. Since we are still a smaller team, we do not have a facilities or HR person who owns this process. As CEO, this is my job.

Once we settle on a building and a space that suits our needs for the next 3-5 years, what happens next? The space is outdated and we want to start fresh. The space will need to be demo’d and rebuilt from the studs. I know very little about building and do not have time to be running a construction project. My choices?

I can devote a large portion of my day to day to making sure this project hits our budget and we get in on time. This is an important step in our history. It is important that the new space serves us well. How will this impact our current business? Are we set up in a way that I can step out of the business for 12 weeks? What’s the alternative?

We can engage Blacksmith. Their tools allow us to select from a library of optimized designs. They have done the work to understand best practices in office design and have listened to how we intend to use the space. I can select designs from their menu and know what they will cost and how long they will take to install. Then…I can step aside and go back to work. The design gets done in a fraction of the time and the next person in the chain (the Construction Manager) picks up a stack of documents that they can build from.

Which sounds better?